Ist Threads vernünftiger als X und der Rest?

Der Geschäftsführer der neuen Social Media-App Threads, Adam Mosseri, im Interview mit dem Tech-Journalisten Casey Newton:

Could we drive incremental engagement by leaning more into politics? Probably, but probably not nearly as much as people think. One of the issues is that people have these really strong exposure biases, right? So for the longest time, I worked on Facebook, and I worked on News Feed. When I talked to reporters, they were shocked when I would say that the best we can tell is that the percentage of News Feed that is actually news is like 5% percent. And that's because their feed wasn't 5 percent news. It was all news. 

But that's the whole point of Facebook, and Instagram, and Twitter, and Threads — you can shape it into what you're interested in. So leaning into politics could maybe drive more engagement. But I think it's a very dicey place to be. 

Take a hot issue — the war in Gaza, right now. Do you really want to be showing people content that is a really strong opinion, that is either pro-Israeli or Palestinian, to someone, from an account they did not decide to follow? That is a pretty precarious situation, and a presumptuous thing to do. Could you maybe drive some more attention through that? Probably. Is that really worth it? Worth the risks that come along with it? Worth the anger might create with the mistakes you might make? Hard to say that it's worth that. 

Hier das ganze Gespräch. Große Empfehlung für “Platformer”, hier den Newsletter abonnieren.