X verdient seit Elon Musks Übernahme um die Hälfte weniger mit Werbung
The company’s business has struggled in recent months, as advertisers remain hesitant. Since Mr. Musk took the company private, it no longer publicly reports its earnings, but Emarketer, a market research agency, estimated that last year, X lost about 52 percent of its U.S. advertising revenue, which dropped to $1.13 billion. The firm predicted X’s losses would slow to a 2.5 percent decrease this year.
X executives told employees last month that 65 percent of advertisers had reactivated their campaigns, although they appeared to be spending less than they once did.
Internal documents obtained by The New York Times show that, in the second quarter of this year, X earned $114 million in revenue in the United States, a 25 percent decline from the first quarter and a 53 percent decline from the previous year.
The company aims to reach $190 million in U.S. revenue during the third quarter, bolstered by advertising associated with the Olympics, football and political campaigns, the documents said — but that target would still set the company’s quarterly earnings at 25 percent less than they were last year.