Werben bei Amazon Prime: Weil der US-Riese alles über einen weiß
Mit Amazon gibt es einen neuen Riesen am Werbemarkt. Der US-Konzern setzte im ersten Quartal 2024 fast 12 Mrd. Dollar mit Werbung um.
The ecommerce giant automatically converted all its more than 200mn total global subscribers to the ad tier — unless they actively chose to pay more for the premium ad-free service. That meant Amazon immediately had a huge audience with which to lure advertisers.
Prime Video adverts were “the perfect closed loop attribution that we’ve been waiting for on linear TV” because “Amazon knows who you are” and what a viewer has bought on the Amazon.com website, said Citi analyst Ron Josey. “It’s a very large opportunity for them.”
Hasbro adopted Prime Video advertising for a six-week test run in the UK, using Amazon first-party data to target parents. It found that two-thirds of Peppa Pig purchases during that period were new to the brand, adding that sales for those toy products on Amazon had increased 18 per cent, year on year.