In den Händen von Zuckerberg, Musk, Pichai und der KPC
Hamish McKenzie, die Co-Gründer von Substack, schreibt über die Abhängigkeit von großen Plattformen.
This dynamic also makes those businesses extremely vulnerable to any changes or priority shifts enacted by the ruling bodies. One famous example of this uncomfortable dependency is BuzzFeed, which rose to prominence through its savvy use of Facebook in the early 2010s but has been in decline ever since the social network decided to deprioritize news. By the same token, MrBeast is a giant YouTube success story, but even he remains subject to any C-suite decisions that might result in the down-ranking or demonetization of certain types of content that, for whatever reason, YouTube might deem less desirable in a given moment. Everyday creators are also affected. The dominant feeds are becoming more and more like TikTok, which prioritizes compelling “For You” content over relationships between creators and their followers. A large Instagram following doesn’t mean what it once did.
Today, for good or ill, the fate of the vast majority of the world’s creators rests in the hands of Mark Zuckerberg, Elon Musk, Sundar Pichai, and the Chinese Communist Party.
Substack gets 10%, and the creator gets 90%. We only make money when they make money. Imagine how much money creators could have made in the past couple of decades if the work they did on Facebook, Instagram, Twitter, and TikTok resulted in their getting 90% of the advertising revenue that those platforms instead keep for themselves.
Hier der ganze Text, der, na klar, auf Substack erschien: