Digital zu K.I. ist größerer Sprung als Print zu Online - WSJ
Charlotte Tobitt zitiert in der Press Gazette Emma Tucker, die Chefredakteurin des sehr erfolgreichen Wall Street Journal:
Tucker said: “I think the changes that are coming down the line for media are going to be even more seismic than the original shift from print to digital. I think the shift that we’re now going to face with AI is going to be huge and so the Wall Street Journal is getting itself in shape for that future so that it won’t just survive, it will actually thrive.
“And the key to that is making sure that we are producing journalism that people are willing to pay for. Because I think back in the day, in the print days, a lot of people perhaps weren’t even paying for the news when they bought a newspaper. They were paying for the crossword or whatever. But now we know very much what people are willing to pay for so we have to do news that is worth it.”
Subscriptions at the Wall Street Journal have reached 4.2 million (up 8% year-on-year in the first three months of 2024), of which 3.7 million are digital-only (up 13%). This is up 62% compared to the subscription figure reported in August 2019.
“I think given that we don’t know what the lay of the land is going to be in five, ten years there are two crucial things for publishers to focus [on]: what do we do that’s irreplaceable? What do we do that a machine can’t do? And there’s plenty there for the Wall Street Journal.
“And the other thing is to really focus on the relationship that you as a publisher have directly with your readers, rather than thinking that these platforms are… going to help, or save you or kill you or whatever. It’s that focus on the relationship you have with your readers and do your best within those confines.”